The People Part of AI
Training and coaching that reduces AI risk by providing teams with practical tools to align policy, outcomes, and humanity.
“Feeling empowered and confident to apply AI responsibly.”
Intentional
Technology
A program of xfutures.org (founded in 2021) that helps organizations integrate AI to drive impact and measurable results.
Based on the forthcoming book Intentional Technology to be published by Fast Company Press.
Teams and Policies Out of Alignment: Where AI Efforts Stall
Stalling
75% of enterprise AI projects stall, are canceled, or fail to deliver ROI—primarily due to employee resistance and lack of stakeholder buy-in.
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Resistance
Most failed AI initiatives can be traced back to workforce reluctance or insufficient training, not technology limitations.
Losses
AI-driven projects regularly cost companies in the tens of billions due to poor adoption and project abandonment.
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Organizations waste billions when AI adoption stalls. The primary risk is misalignment between policies, leadership, teams, and individuals. Our workshops reduce that risk by equipping employees and leaders with practical, repeatable tools.
Why It Matters
The fastest way to create AI risk is to roll out tools without preparing your people.
Our workshops help embed AI policy and roadmaps into daily decisions so compliance is practiced every day, not left in a document nobody uses.
How It Works
Leadership advisory first
Planning sessions and optional deep dives into team and leadership dynamics using tools like the Harrison Assessment help align the workshop with organizational goals and team realities. We use this to link individuals with policy and outcomes.
Coach-led process
Facilitators tailor exercises to real roles and decisions. This is hands-on, not lecture-based.
Workshops
Live and interactive. Two half-day virtual sessions or a one-day in-person intensive.
Follow-on coaching
Optional 1 to 1 or small group coaching by ICF certified coaches help long term accountability and application into day to day work.
Why it Works:
Values-aligned:
Connect AI to mission, goals, and careers so adoption feels natural.
Role-specific:
Hands-on exercises mapped to real decisions, not lectures.
Aligning safely:
We help people work within existing guardrails and governance frameworks, reducing compliance and reputational risk.
What Participants Build
Each tool is designed to reduce risk and increase confidence, turning policies into everyday practices.
Every participant come away with:
Values and Outcomes Mapping
Clarity on what matters most, and where AI supports or creates tension
AI Decision Blueprint
A repeatable way to make confident, values-aligned choices in daily work
Personal AI Toolkit
A role-specific plan for safe, effective AI use that travels with the person
Shared Language
Plain, non-technical terms for discussing AIacross teams
For organizations
Reduce organizational risk, strengthen compliance, accelerate adoption, and improve retention.
For individuals
Career clarity, confidence, and a personal toolkit they can use in any role
Who It’s For
HR and L&D leaders to reduce burnout, prove ROI, and cut compliance risk.
IT and innovation leaders to close governance gaps, reduce compliance and reputational risk, and increase adoption.
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Transformation executives balancing responsible AI adoption and growth with reduced resources.
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Nonprofit leaders expanding mission impact while protecting donor trust and reducing liability risk.
Proof and Testimonials
Participant feedback shows people come away:
Feeling empowered and confident to apply AI responsibly.
Finding value in practical tools that reduce risk and bring clarity..svg)
(Overwhelmingly) willing to recommend the workshop to peers and colleagues.
Participant quotes
Who We Are
Purpose
Intentional Technology is a program from xfutures.org, a mission-driven organization founded in 2021 dedicated to empowering impact with AI.
Expertise
We work with a wide range of organizations spanning nonprofits and Fortune 500 companies to help them use AI responsibly, embedding empowerment and integrity into every engagement.
Established
Our team and network have led digital transformation and brand programs at IBM, MetLife, Ogilvy, Bloomberg, the United Nations, and more.
Team
Howard Pyle
Founder Experience Futures
Howard is the founder of xfutures.org and creator of Intentional Technology. He has spent his career at the intersection of technology, design, and social impact, leading global programs at IBM, MetLife, and Ogilvy. Howard is the author of Intentional Technology (forthcoming from Fast Company Press) and speaks globally on responsible AI adoption. His work focuses on building infrastructure that makes responsible AI the path of least resistance, through training programs like Intentional Technology, open platforms like XF.app, and leadership advisory with mission-driven organizations.
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Trainers and Coaches
Adam Santos-Coy, PCC
As an ICF-certified coach and Chief Performance Officer, Adam helps leaders and teams navigate complexity with clarity and integrity. His work bridges executive coaching, organizational performance, and transformational change across creative, corporate, and mission-driven sectors.
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Freddie Helrich, PCC
Freddie is an ICF-certified executive coach and former HR leader with 25+ years of experience guiding individuals and organizations through change. With a focus on identity, resilience, and career growth, Freddie works across media, technology, education, healthcare, supply chain, and social impact sectors to help leaders build clarity, confidence, and lasting connection.
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Melissa Heebink, ACC
Melissa is an ICF-certified coach, senior recruiter, and talent advisor with over 25 years in executive search. She’s helped hundreds of organizations adapt their hiring and retention strategies and brings insight into how AI is reshaping the employee journey from both sides of the table.
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Bruce Faulk
Bruce has two decades of experience in global talent acquisition and executive search. He’s led recruiting functions at GroundTruth, built regional sales teams for Experian Marketing Services, and now runs GCN RPO, a minority-owned search firm. Bruce focuses on how hiring, upskilling, and retention all evolve as organizations adopt AI tools.
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FAQ
How is Intentional Technology different from other AI training?
Most training starts with tools and features. We start with people and the real work they need to get done. Our sessions connect AI directly to your roles, values, and organizational policies, so adoption feels natural and risk is reduced.
Do you replace technical training?
No, Intentional Technology complements it. Technical training shows how tools work. We show people when, why, and whether to use them responsibly.
What’s included in the training?
Each program combines advisory, interactive workshops, and optional follow-on coaching. Participants leave with a values-aligned AI plan, a shared language for decision-making, and a personal toolkit they can apply immediately.
Can this help us build an AI policy?
Yes. Although this is separate from our training programs, we can help you translate high-level AI goals into simple, role-specific practices that staff actually follow. That reduces compliance and reputational risk while increasing adoption.
How much time does it take?
Workshops are delivered in two half-day virtual sessions or one full-day in-person intensive. Optional coaching extends the learning into day-to-day application without adding heavy time commitments.
Is it customized for our team / organization?
Yes. Discovery sessions and optional assessments ensure content is mapped to your goals, culture, and team realities. We adapt examples and exercises to reflect real decisions your people face.
What size teams do you work with?
We’ve supported individuals, small nonprofit groups of under 20 and enterprise cohorts of 1000+. The format scales to fit your organization’s structure and needs.
How do you address risk and compliance?
We align teams to plain-language guardrails from the start, helping them ask the right questions about data, privacy, and outcomes. Every participant builds a role-specific plan that your compliance team can review and audit.
What outcomes can we expect?
Organizations and leaders report reclaimed hours, reduced compliance risk, and stronger employee engagement.
Do you offer ongoing support?
Absolutely. We can provide ongoing coaching, transformation leadership, and reusable resources to help teams sustain adoption and adjust as tools evolve.
What kind of risk does this address?
We help reduce compliance, brand / reputational, and operational risks by teaching teams how to use AI safely and consistently.
How does this fit with compliance mandates?
The AI Decision Blueprint and personal toolkits give your compliance team a structure that makes policies practical, auditable, and scalable across roles.
Free Resources
Available as PDFs adapted from existing materials
AI Decision Blueprint Overview
A simple framework to reduce common AI risks and mistakes.
Personal AI Checklist
Five questions to reduce risk before using AI at work.
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Stay current without the noise
AI is changing fast. Each month, we share practical updates on new tools, trends, and what they mean for your work. Our focus is on clarity and integrity, helping you see where AI saves time, reduces risk, and aligns with policy and outcomes.
What you get:
Practical insights on adoption and integrity
Plain-language breakdowns of new tools and trends- Real-world guidance on connecting AI to your role and organization
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